Sexy Lip-Gloss Can Really Set The Scene
December 01, 2009
NEW YORK -- Wherever It Goes, Victoria's Secret Fashion Show Takes Sexy With It.
Last year, models took over the restored Fontainebleau hotel in Miami Beach, Fla. The year before, they shimmied through the Kodak Theatre in Los Angeles.
This time around, the show celebrates a return to its roots with a bold new instalment in New York.
"It's always a big buzz when things happen in New York," Sharen Turney, company president and chief executive officer, said before the recent taping of the latest Victoria's Secret Fashion Show, to air Tuesday night on CBS.
Manhattan hosted the inaugural runway spectacle in 1995 and another in 2005.
"New York is one of the fashion capitals of the world," said Miranda Kerr, a company model. "Fashion starts with underwear, and that starts with Victoria's Secret."
Although the Big Apple is known for chic, the venue this year -- the 69th Regiment Armoury, where the show was also taped four years ago -- needed a makeover.
The active National Guard training centre, a complex dating from 1906 in the Gramercy Park neighbourhood, boasts soldiers in fatigues and ground-floor displays of World War II memorabilia.
Turney, though, approved wholeheartedly.
"I think the venue is perfect because we do like to transform our places into something sexy," she said. "It has a lot of glamour, a lot of mystique."
To stage the show, with a "Magical Fantasy" theme, Victoria's Secret took along an army of its own.
On the Nov. 19 model-taping day, the backstage area bustled with several hundred hairdressers, makeup artists, personal assistants, security guards and Victoria's Secret staff members.
Every detail -- from the lip-gloss to the celebrity seating -- had been mapped out.
In the prep room, reporters and photographers sought face time as stylists and hairdressers swarmed the models -- before they were herded into another room (off-limits to the media) for fittings.
"I've never seen anything like this," said Lyndsey Scott, a first-time Victoria's Secret model who has worked for Calvin Klein, DKNY, Gucci and Prada.
"It's such a big space back here, and it's completely full."
The runway outfits were begun with items available in Victoria's Secret stores, but each received a unique treatment. Elite design houses worldwide were recruited to add elements.
On television, models will be seen emerging from a giant white castle, then walking on a glittering, V-shaped runway.
Around them will be dancers, colourful sets and, at one point, a giant inflatable dog.
Providing the music: the Black Eyed Peas, complete with neon backdrops and energetic choreography.
"There's something about a Victoria's Secret fashion show that captures people's imaginations," said Katy Mullan, a TV producer for Done and Dusted, which handled the event for CBS.
"From the people who work on camera to the event coordinators, they say it's the most rewarding and challenging experience they've ever done."
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