There Is Nothing More of A Turn-On For A Young Viral Stud Than The Thought Of An Attractive Cougar In Thongs.
This post is for all the ladies dating younger men out there. Yes, the "cougars", as they are commonly called are bringing sexy back.
Are you in your 40s or 50s? Did you know that 40 is being touted as the new 20s, and lingerie designers are stepping up to the mark to feed this demand, it's a market we expect to see.
Women of a certain age might once have accepted a dwindling love life as part of getting older.
Not any more. Sales of risqué lingerie among women in their 40s and 50s have soared in recent months.
No longer content with ‘mumsy’ bras and pants, these women are now thought to buy more stockings, suspenders, basques, thongs and cleavage-boosting bras than women in their 20s.
They have become the fastest-growing market for sexy lingerie
The Cougar effect has boosted lingerie sales as women in 40s and 50s buy risqué outfits
Retailers have come forth to say that shows like Sex in the City and Cougar Town are creating a demand for sexy lingerie for 40+ women, who, by the way, have more money to spend than their 20-year younger counterparts.
A major retail chain in the UK analysed its retail sales from October 2009 through April 2010 and found that women over 40 are the ones buying the lingerie these days.
LONDON - Sales of sultry lingerie among older women are booming in Britain thanks to the glamorous 40-somethings of "Sex and the City 2" and "Cougar Town," retail chain Debenhams reported Thursday.
Surveys have shown that today's 40 and 50+-year-old women enjoy much more active sex lives than those of previous generations.
One third of women over forty said they were having more sex now than 20 years ago - and more than half had more orgasms.
Unlike those in their twenties, older women said they had no inhibitions when it came to spicing up their sex life
A third reported having sex in a candlelit bath, a third on the kitchen table and more than half in a car.
Role model: Kim Cattrall in particular has encouraged the naughty 40s boom
Cattrall, 53, has told how playing the role of the shameless seductress helped spice up her own love life in her late forties.
She said playing Samantha Jones gave her 'courage and confidence' in real life and led to her enjoying her best ever sex in her forties with Canadian chef Alan Wyse, who was almost three decades her junior.
She said: 'It seemed to me women in their forties weren't meant to be sexual - but Sex and the City changed all that.
'Samantha was so free and open and powerful.
'Embodying the character helped to give me courage and confidence.'
Many of the luxury lingerie brands favoured by older customers are themselves the products of female 'cougars' in their forties.
Model Elle Macpherson, who is 47 and a mother-of-two, launched her own hugely successful underwear range in 1990.
And Liz Hurley, aged 44, has also marketed an underwear range at a more mature market.
Age doesn't stop sex, I know of some women in their 60s and 70s who still get it on quite readily. Likewise, a cougar might go after younger men and a cougar in thongs has a far better chance of catching her prey.
Cougars are just like younger women, besides the fact that they have much more experience and know what they want out of life and are not afraid to go for it.
Women in the age group of 40-75 are opening up to the idea of going beyond the conventional baggy knickers nowadays. It is not just about aiming to look glamorous or sexy, but bringing out the best in your personality. Everybody cannot be a size 8 and twenty looking like models.
Smart cougars know the time tested advantages of slipping into something more comfortable. Just like the scent of a flirty perfume, sexy thongs are a great way to draw a lover close, like a moth to a flame.
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